If, like us, you’re a small company that needs to appear to have stature, credibility and style then you need to be a … Puffer fish. No, I’m not off our meds. The Puffer fish (or Blowfish) is an example of millions of years of evolution developing techniques to appear bigger and stronger than it really is. If we ... Read More
Brilliant, the art of appearing ‘not as you are’. You’ve got to wonder at which point did this moth look at a cobra and say to itself, ‘Yeah, that cobra’s got it’s image sorted … I need some of that!.’ And then to evolve to replicate it visually. My mind is now melting in awe. ... Read More
The use of photography to convey ideas and concepts is clearly fashionable in this 21st century. Some say the photograph is in danger of being superceded by video but I think if you believed the concept of the paperless office muted some 20 years ago then we have some way to go before we are ... Read More
At PUSH we constantly explore new strategies to promote. Like you, we have to work smart and box clever. When it comes to assessing how your customers perceive you it’s not the easiest thing. Design is sometimes referred to as graphic communication, it’s a language. As in any language there are subtleties of expression that ... Read More
In business we’re accountable for many things, many of which we need to call upon professional services for their expertise. A good accountant should be able to guide you through the minefield that is tax and VAT but if you own a calculator theoretically you could do it yourself. Yet, when it comes to the ... Read More
Bad design will dilute your message. How a message is received is the whole point of acquiring marketing literature yet so often we see this element undervalued. A printer looks at your literature as a print job. They will apply as little time as possible to resolving design because it is a ‘print’ job. At ... Read More
How many of us have received messages from banks we don’t have accounts in claiming there is an security issue that needs to be addressed. Whereas this is disgraceful, it highlights something that we should all understand – brand legitimises trust. Send out a bogus email as just text and the response would be nil. ... Read More
