Branding The Moth

Brilliant, the art of appearing ‘not as you are’. You’ve got to wonder at which point did this moth look at a cobra and say to itself, ‘Yeah, that cobra’s got it’s image sorted … I need some of that!.’ And then to evolve to replicate it visually. My mind is now melting in awe.

If you think about how we present ourselves in business we can adopt visual characteristics that conveys strength, trustworthiness and forward thinking. It’s called BRANDING. It’s the way in which we present ourselves to appeal to that specific client. Taking the lead from tens of thousands of year of evolution we too can adopt the moth’s approach to emulate the big guys in the food chain. There are very few big businesses out there who weren’t where you are at today. Needing to get the edge on their competitor. Needing to appear more memorable than their competitor.

Poor branding will never stop your business from  bursting into life, but, at some stage, it will become a hindrance to it’s expansion. Engaging a design agency with knowledge and vision can catapult your business to where it needs to be.  Call Push Design today to discuss your branding requirements.