OK, you got to a point in your business where you all your ducks are aligned. You’ve got the perfect product, great staff, logistics in place and a rock solid marketing strategy. That’s great. So, let’s say your marketing strategy calls for you to think about your brand. There are many things that branding offers. ... Read More
Best practice in design is to sketch your ideas even in as rough a form possible. These pages never see the light of day as far as the client is concerned but, like a sculptor each revised idea gets honed into a thing of beauty that eventually gets presented to the client. Sometimes this is ... Read More
The use of photography to convey ideas and concepts is clearly fashionable in this 21st century. Some say the photograph is in danger of being superceded by video but I think if you believed the concept of the paperless office muted some 20 years ago then we have some way to go before we are ... Read More
